Friday, December 4, 2020 - 5:3opm to 8:30pm


Join us for this old-fashioned Milwaukee favorite! Fireworks, tree lighting, Santa, and live reindeer kick off a festive month of holiday fun and shopping in the Historic Third Ward.


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32nd Annual Christmas in the Ward presented by PNC Bank Schedule

    ** COMING SOON! **

Tree Lighting Ceremony
Join “Milwaukee’s Christmas Station” 95.7FM WRIT’s afternoon drive personality Hannah as she emcees the tree lighting and leads you in celebration.

Santa Visits Jolly's Gingerbread House
Visit with Santa and let him know what's on your Christmas list. You can even have your photo taken with him for a $5 donation to benefit the Ronald McDonald House Charities Eastern Wisconsin. Photo booth by ShutterBox Entertainment. 6:30pm to 8:30pm

Cookie Sale*
Yum! Holiday Cookies! Buy one or buy a dozen! All proceeds benefit the Ronald McDonald House Charities. A special thanks to our cookie sponsors! Batches, Colectivo Coffee Roasters, The Cake Lady, Holey Moley Doughnuts, Odyssey MKE, Ronald McDonald House Charities Eastern WisconsinTre Rivali.

Horse-drawn Carriage Rides*

See the neighborhood from a new perspective! Limited seating is available on a first come-first served basis. The line begins just north of the Journeyman hotel on Broadway at 5:30pm. Holiday music provided by Sigmund Snopek

$3 Adult, $1 Child (12 and under). 
5:30pm to 8:30pm

Hot chocolate and coffee will be available to warm you up. Our famous Cocoa Cocktails will be available for the adults and chestnuts will be roasting on an open fire for the whole family.

We are once again partnering with our friends at Broken Bat Brewery to serve you local brews, crafted right here in the Historic Third Ward!

Third Ward restaurants will be serving festive fare and kid-friendly food trucks will be on-site at Catalano Square. See all the neighborhood dining options.

* Indicates tickets are required.
Purchase your tickets at the Ticket Booth in Catalano Square. Cash only for all ticket sales and donations. We are unable to accept credit cards at this event.

Live Reindeer
Join us as we welcome Mrs. Claus and her reindeer back to Catalano Square. Santa's elves will be on hand to answer questions like "do reindeer really fly?" And "is Rudolph's nose really red?"

You'll BELIEVE when you see them...

Physicians Realty Trust Fireworks
A rare winter fireworks display will dazzle your senses as the rockets red glare bursts into life over the Milwaukee River.

Sing and dance along while you're entertained by the Milwaukee Police Band, Sussex Hamilton A Capella Choir, The Bach Chamber Choir Carolers, Cole Heinrich, and a special holiday performance by the Trinity Irish Dancers.

Costumed Characters
Kids will squeal with delight when they see Jolly & Ginger Gingerbread, and their friend, Frosty the Snowman!

Event Parking
Park your vehicle for just $10 cash or credit in either of the Historic Third Ward parking structures on Friday, December 44 after 5pm. Structures are located at 212 N. Milwaukee Street and 225 E. Chicago Street. 

Make your list, check it twice, then get all of your holiday shopping done in the national and locally owned shops of the Historic Third Ward. You'll find the perfect gifts for all the special people on your list. See all the neighborhood retailers.

Arts and Culture
Looking for more ways to celebrate the season? Take in a holiday performance or shop for art at neighborhood art galleries and studios. See all the Third Ward performing arts groups and galleries.

Saturday Caroling with MKE Lakeside Church Carolers 

Visit the Ward Saturday for an afternoon of  holiday shopping, dining, and festive fun! MKE Lakeside Church Carolers will be serenading the neighborhood from 1:00 pm-2:30 pm! 


    Many thanks to our Gold Level Sponsors!

  • Thanks to our Silver and Bronze Sponsors!

  • HGA Architects  |  Russ Darrow Group  |  Andrew and Tracey Wadsworth

    Jeff McDonald  |  Milwaukee Institute of Art & Design

    MKE Benefits  |  Wisconsin Vision  |  Broken Bat Brewery


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