All of December!

As you can guess, Christmas in the Ward presented by PNC will
be a bit different than years past.

The beautiful Christmas tree will be decorated and lit in Catalano Square (great selfie opportunities abound!) for all of December.

Plus, we will have live local holiday entertainment as well as shopping and dining promotions throughout the season! Details below: 

Twelve Days of Historic Third Ward Giveaways

Beginning December 1st, the Historic Third Ward Association will be giving away gift cards from Third Ward businesses ONCE A DAY via Instagram!

Here is your chance to get a head start on all your holiday shopping or post-holiday indulging needs. You could win gift cards from salons, boutiques, restaurants, cafes, the Milwaukee Public Market, and more!

Show your support and spread holiday love through the neighborhood. Help keep the Historic Third Ward’s businesses alive and thriving in the colder months ahead!

On Wednesday November 25th, a “tag-to-win” post will be featured on the Historic Third Ward Instagram account (@historicthirdward). You will have five (5) days to enter to win! Winners will be announced every morning at 10:00 am December 1 through December 12.

Mail or pick up options will be available.

Participating Businesses:

A Trio Jewelry

Access Boutique

Aesthetically Well

Arch Apothecary

Barre Code

Bavette la Boucherie

Blue Bat Kitchen + Tequileria

Broadway Paper

Explorium Brewpub

Fred Astaire Dance Studio

H2O Health Hydration Oasis

The Home Market

Iris Studios

Lela Boutique

Mainstream Boutique

Metro Eye

Milwaukee Public Market



Orange Theory Fitness

Performance Running Outfitters


Save Milwaukee Escape Room

SB Framing Gallery


Skylight Music Theatre

Smoke Shack


SoHo Boutique

Thief Wine Shop + Bar

Vita Health + Fitness

Vitality : A Modern Health Club 


Saturday, December 5th

Cookie Sale! Stop by the mid-block park on the 200 block of Broadway from 11am to 1 pm to support Ronald McDonald House Charities of Southeastern Wisconsin! All cookie sales benefit a family in need this holiday season. [Cash only, please.] Live holiday entertainment by Cole Heinrich and Amanda Hull.

Saturday December 12th + Sunday December 13th: Arts Weekend in the Ward

This weekend highlights the Historic Third Ward as Milwaukee’s arts. Galleries will be open and be offering exhibitions and art for sale.

Fred Astaire Dance Studio (625 E St. Paul Avenue): Various holiday gift packages are available to celebrate Christmas in the Ward including an introductory special, private dance lessons, and more.

Gallery 218 (207 E Buffalo Street, Suite 218): Group Show: Gallery artists plus holiday refreshments, informal artist talks and Live jazz music by Elevator Trio from 3 to 5pm on Saturday, December 12.

Lily Pad Gallery West (215 N Broadway) - Get a behind-the-scenes look inside the studios of our artists during our Friday Winter Studio Series held virtually every Friday starting November 27 through December 31.

MARN (Milwaukee Artist Resource Network) – 191 N Broadway: Presenting Moving Forward, an inaugural window exhibition event in MARN’s new ART + CULTURE HUB December 12, 2020 through January 11, 2021.  

Skylight Music Theatre Carolers: Make sure to keep an eye out for Skylight Music Theatre performers caroling around the neighborhood during Arts Weekend!


Friday December 18th and Saturday December 19th – Last Minute Shopping Weekend!

Time to use those gift cards you won earlier this month. And nothing could be better than spending money to support our local restaurants and retailers. Whether you’re ordering online, doing curbside pickup, or even shopping in person, make your list and shop the Ward.

Live holiday music by local musician Eliza Hanson 11 am – 1pm


You know you can’t find a Historic Third Ward experience online, so make your list, check it twice, and be sure to spend your money locally this winter.

We look forward to 2021, when we’ll be able to gather and celebrate the holidays in the heart of the neighborhood once more. Until then, be healthy and shop the Ward.



    Many thanks to our Gold Level Sponsors!

  • Thanks to our Silver and Bronze Sponsors!

  • HGA Architects  |  Russ Darrow Group


This website uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyze your use of our products and services and assist with our promotional and marketing efforts. If you agree to allow us to collect this information simply click OK below. Otherwise, click the Opt Out button and your information will not be used.

OK Opt-Out